GURU.Markets stock price, segment price, and overall market index valuation
The company's share price ADT Inc.
ADT is the most recognizable brand in the US home security market. Its stock price reflects the shift from traditional systems to smart home and subscription-based monitoring services. Its stock price tells the story of its struggle with new DIY competitors like Ring (from Amazon).
Share prices of companies in the market segment - Safety
ADT is a leader in the home security systems segment, offering monitoring services. We classify it as part of the Security sector. The graph below shows the dynamics of this segment, where traditional players are competing with new DIY competitors.
Broad Market Index - GURU.Markets
ADT is one of the most recognizable brands in the home and commercial security industry, providing monitoring and installation services for security systems. Its market dominance earns it a spot in the GURU.Markets index. The chart below compares its performance with the overall market.
Change in the price of a company, segment, and market as a whole per day
ADT - Daily change in the company's share price ADT Inc.
For ADT, a leader in home and business security systems, daily price changes reflect sensitivity to the real estate market and consumer confidence. This volatility metric is an important component of complex models at System.GURU.Markets that analyze the home services sector.
Daily change in the price of a set of shares in a market segment - Safety
ADT Inc. is a leading provider of security systems for homes and businesses. This chart shows the average daily volatility of the services sector. Comparing this to ADT, whose business is based on recurring subscription revenue, helps assess its stability.
Daily change in the price of a broad market stock, index - GURU.Markets
ADT is one of the most well-known brands in the home and business security market. Its subscription-based business is considered relatively stable. The chart below shows the overall market volatility, which may make ADT appear more secure.
Dynamics of market capitalization of the company, segment and the market as a whole over 12 months
Annual dynamics of the company's market capitalization ADT Inc.
ADT, an iconic home security brand, has been actively developing its smart home solutions over the past year in partnership with tech giants. Its year-over-year share price performance, shown in the chart, reflects the market's appreciation of this transformation strategy.
Annual dynamics of market capitalization of the market segment - Safety
ADT Inc. is one of the most recognizable brands in the home and business security market. The company is transforming itself, focusing on the smart home and its partnership with Google. The chart will show how successful this adaptation is in meeting the new technological reality and competing with DIY solutions.
Annual dynamics of market capitalization of broad market stocks, index - GURU.Markets
ADT, a leader in the security systems market, enjoys a stable business thanks to its subscription model. However, its growth is tied to the housing market (installations of new systems). The company's stock performance reflects this balance between predictable revenue from its existing base and the cyclicality associated with real estate activity.
Dynamics of market capitalization of the company, segment and the market as a whole for the month
Monthly dynamics of the company's market capitalization ADT Inc.
ADT, a veteran in the home and business security market, is undergoing a technological transformation. Monthly fluctuations on the chart reflect its ability to compete with new DIY systems, subscriber growth, and its partnership with Google to create a smart home.
Monthly dynamics of market capitalization of the market segment - Safety
This chart shows the dynamics of the security services sector. For ADT, one of the most well-known brands, this is context. Its movements reflect its transition from traditional systems to smart home and competition from new tech players.
Monthly dynamics of market capitalization of broad market stocks, index - GURU.Markets
ADT is one of the most recognizable brands in the home and commercial security space in the US. Their business model is based on subscription-based monitoring services. The chart below shows the overall market sentiment. The stability of their subscriber base gives ADT shares a defensive quality, making them less volatile than the overall market.
Dynamics of market capitalization of the company, segment and the market as a whole for the week
Weekly dynamics of the company's market capitalization ADT Inc.
ADT, a leader in home and business security systems, is responding to news related to crime rates and technological innovation. Its weekly stock price reflects announcements of new smart home products and partnerships with construction companies.
Weekly dynamics of market capitalization of the market segment - Safety
ADT, like other companies in the security sector, is influenced by general trends such as crime rates and the adoption of smart home technologies. Demand for security and video surveillance systems creates a common backdrop for all players. The chart will show how well ADT competes in this environment compared to the industry average.
Weekly dynamics of market capitalization of stocks of the broad market, index - GURU.Markets
ADT, as a security services company, can demonstrate defensive qualities. Demand for its services is relatively stable and weakly dependent on economic cycles, which may make its shares less volatile than the overall market. The chart allows you to compare its performance with the market and assess this stability.
Market capitalization of the company, segment and market as a whole
ADT - Market capitalization of the company ADT Inc.
ADT's market capitalization chart reflects the perennial human need for security. As one of the most recognizable brands in home and commercial security systems, its market dynamics reflect how the market views the company's transition from traditional systems to smart solutions and subscription services.
ADT - Share of the company's market capitalization ADT Inc. within the market segment - Safety
ADT is one of the most recognizable brands in the US home and business security market. Its market share reflects its massive customer base and historical dominance. The chart below shows how the company is adapting to competition from new DIY and smart home solutions.
Market capitalization of the market segment - Safety
ADT is one of the most recognizable brands in the home and commercial security space. The chart below shows the overall market capitalization of the security industry. Its dynamics reflect the demand for property protection and peace of mind, both physical and digital.
Market capitalization of all companies included in a broad market index - GURU.Markets
ADT is one of the most recognizable brands in home and business security systems. The company's market capitalization reflects the fundamental need for people to protect their property and loved ones. Its share of the global economy is a financial reflection of the sense of security provided by its monitoring, alarm, and professional response technologies.
Book value capitalization of the company, segment and market as a whole
ADT - Book value capitalization of the company ADT Inc.
ADT's material foundation is its security technology and infrastructure. Its book value reflects millions of alarm systems installed at its customers, a network of 24/7 monitoring centers, and its own fleet of service vehicles. The chart below shows how the market leader maintains and upgrades this extensive infrastructure to protect homes and businesses.
ADT - Share of the company's book capitalization ADT Inc. within the market segment - Safety
ADT provides security services through a network of monitoring centers and a fleet of service vehicles. This physical infrastructure is the foundation of its reliability and rapid response. The S_BCap_Seg chart shows how the share of these assets reflects its scale within the security industry.
Market segment balance sheet capitalization - Safety
The chart shows the book value of the security services sector. Against this backdrop, ADT appears to be a hybrid company. It has a "light" component in the form of monitoring services, but also a capital-intensive component associated with the production and installation of equipment, making its balance sheet stronger than that of pure-play service companies.
Book value of all companies included in the broad market index - GURU.Markets
ADT Inc. installs and maintains millions of security systems in homes and businesses. Their assets include not only equipment but also a vast network of monitoring centers and technicians. Their balance sheet is the value of the physical "security web" spanning entire cities, the overall scale of which is shown in the graph.
The ratio of market capitalization to book capitalization of a company, segment, and the market as a whole
Market capitalization to book capitalization ratio - ADT Inc.
ADT's balance sheet is the value of its equipment, monitoring centers, and vast customer base, all of which are recorded as intangible assets. Its market valuation, often below book value, reflects investor doubts about its ability to grow in the era of DIY security systems. The MvsBCap_Co chart tells the story of an old leader in a new world.
Market to book capitalization ratio in a market segment - Safety
ADT is a well-known brand in the home and business security systems industry. Its value lies in its subscriber base, which generates recurring revenue. The chart shows how the market values the stability of these revenue streams and the brand. This is an indicator of trust in its ability to retain and attract customers.
Market to book capitalization ratio for the market as a whole
ADT Inc. is a leading provider of security and smart home systems for residential and commercial customers in the United States. The company's business combines hardware installation with long-term monitoring contracts. This chart provides an overview of how investors view companies with a subscription model based on physical devices in the context of the overall market.
Debts of the company, segment and market as a whole
ADT - Company debts ADT Inc.
For security systems giant ADT, debt is tied to its capital-intensive customer acquisition model. This chart shows how the company finances equipment and installation costs for new subscribers, which pay for themselves over several years. Debt here is an investment in future long-term revenue from subscription fees.
Market segment debts - Safety
ADT is one of the most recognizable brands in the home and business security market. The company's subscription-based business model ensures stable cash flow, but attracting new customers requires equipment and marketing costs. This chart shows how the company uses debt financing to grow its subscriber base.
Market debt in general
Debt to book value of the company, segment and market as a whole
The company's debt to book capitalization ratio ADT Inc.
ADT is one of the most recognizable brands in the home and business security market. This chart shows the financial structure of the company, which operates on a subscription model. High debt levels are often the result of previous buyouts by private investors and are used to finance the acquisition of new customers, whose payments provide a stable income.
Market segment debt to market segment book capitalization - Safety
ADT Inc. is a well-known brand in the security systems industry for homes and businesses. This chart shows the dynamics of debt in the security services sector. This allows us to understand how ADT, a company with a large subscriber base, uses debt to invest in new smart home technologies and compete with emerging DIY solutions on the market.
Debt to book value of all companies in the market
ADT, a leader in security systems, operates on a subscription model. The chart shows the overall debt level in the market. It helps assess whether ADT's stable and predictable revenue from subscription fees allows the company to maintain a debt policy independent of market cycles, investing in technology even during periods of economic uncertainty.
P/E of the company, segment and market as a whole
P/E - ADT Inc.
This chart shows the valuation of ADT Inc., a leader in home and business security systems. Its moderate P/E reflects the company's maturity and stable subscriber revenue. An increase in the P/E ratio could be due to a successful partnership, such as with Google, or the launch of new smart home products. A decrease could be due to customer churn or increased competition.
P/E of the market segment - Safety
This chart shows the average P/E for security companies. For ADT, as a mature player with a subscription model, this is the benchmark. Comparing its P/E to the sector average helps understand how investors view its ability to adapt to new smart home technologies and compete with new players.
P/E of the market as a whole
ADT Inc. is a renowned brand in home and business security systems. The company is shifting from traditional services to smart home and integrated security solutions. This investor sentiment chart provides insight into ADT's successful transformation and its ability to compete with emerging tech giants in the space.
Future P/E of the company, segment and market as a whole
Future (projected) P/E of the company ADT Inc.
ADT Inc. is a well-known brand in the US security industry for homes and businesses. The company's future depends on its ability to compete with new DIY solutions and develop smart home technologies. This chart shows how investors view the success of its partnership with Google and the shift from traditional security to integrated security and automation systems.
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Future (projected) P/E of the market segment - Safety
ADT Inc. is the most well-known brand in the US security systems industry for homes and businesses. The company offers monitoring, video surveillance, and smart home services. This chart shows average expectations for the security services sector, allowing us to assess how the market views the prospects of the traditional leader in an era of DIY solutions from tech giants.
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Future (projected) P/E of the market as a whole
ADT is one of the most recognizable brands in home and business security systems. Their business depends on people's sense of security and willingness to pay for it. General market sentiment, visible on the chart, indirectly influences demand. During periods of economic stability, spurred by optimism, people are more willing to invest in long-term assets, including home security.
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Profit of the company, segment and market as a whole
Company profit ADT Inc.
ADT is a well-known brand in the security systems industry for homes and businesses. This chart illustrates the company's financial performance, which operates on a subscription model. Revenue is generated through monthly payments for monitoring and maintaining security systems. Key factors for success include attracting new customers and retaining the existing base, which ensures stable revenue.
Profit of companies in the market segment - Safety
ADT Inc. is a well-known provider of home and business security systems. The company's profitability depends on the growth of the smart home market and its ability to retain subscribers to its monitoring services. This chart illustrates the state of the industry, where competition from DIY solutions and tech giants is forcing traditional players to transform their businesses to maintain profitability.
Overall market profit
ADT Inc. is a leading provider of security systems for homes and businesses in the United States. The company's business is based on a subscription model, which ensures stable cash flow. Demand for its services is driven by people's constant desire for security, making the company relatively resilient to short-term economic fluctuations, as shown in this chart.
Future (predicted) profit of the company, segment and market as a whole
Future (projected) profit of the company ADT Inc.
ADT Inc. is one of the most recognizable brands in the US home and business security market. The company's profit outlook depends on its ability to attract and retain subscribers to its monitoring services and compete with new DIY solutions. This chart shows analysts' views on the future of the professional security market and ADT's strategy in the era of the smart home.
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Future (predicted) profit of companies in the market segment - Safety
ADT is one of the most recognizable brands in the US home and business security industry. The company provides monitoring, video surveillance, and smart home services. Its business is based on a subscription model. This chart shows profitability forecasts for the security services sector. It reflects the demand for protection and consumers' willingness to pay for peace of mind on a regular basis.
%20profits%20of%20companies%20in%20a%20market%20segment%20-%20Safety&width=1500&height=450&colorIndex=42&filename=GURU_Markets_-_Graph-of-future-predicted-profits-of-companies-in-a-market-segment-Safety&v=1772678138690 "Graph of future (predicted) profits of companies in a market segment - Safety")
Future (predicted) profit of the market as a whole
ADT is a leader in the home and business security market. Its business model is based on long-term subscriptions, ensuring stability. This trend, reflecting general economic expectations, influences the real estate market. Rising forecasts stimulate new home construction and office openings, creating a steady stream of new clients for ADT seeking to protect their property.
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P/S of the company, segment and market as a whole
P/S - ADT Inc.
ADT is a leading provider of security systems for homes and businesses, operating on a subscription model. Its revenue is generated from recurring customer payments for monitoring and maintenance. This chart shows how investors view this model, with its predictable, recurring revenue, stable cash flow, and strong customer loyalty.
P/S market segment - Safety
ADT Inc. is a leading provider of security and smart home solutions for residential and commercial customers in the United States. The company offers security monitoring, fire safety, and home automation services. This chart reflects the average market valuation for ADT's strong brand and subscription business model.
P/S of the market as a whole
ADT Inc. is a leading provider of home and business security systems in the United States. The company offers subscription-based monitoring and smart home services. How much stable subscriber revenue is the market value? This chart provides a general benchmark, showing the average revenue estimate across all industries, allowing one to assess the attractiveness of ADT's business model.
Future P/S of the company, segment and market as a whole
Future (projected) P/S of the company ADT Inc.
ADT Inc. is a leading provider of home and business security systems in the US. This chart shows how the market estimates the company's future revenue from monthly monitoring subscription fees. This trend reflects expectations for customer growth and ADT's ability to compete in the smart home and security market.
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Future (projected) P/S of the market segment - Safety
ADT is one of the most recognizable brands in the home and commercial security systems industry in the US. This chart compares the company's estimated future sales with its industry. It helps understand how the market views ADT's ability to compete with emerging smart home technology solutions and grow its subscription business.
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Future (projected) P/S of the market as a whole
Future revenue expectations are largely dependent on the sense of security felt by individuals and businesses. ADT, as one of the most recognizable brands in home and business security systems, delivers on this feeling. Demand for its monitoring and smart home services reflects a fundamental need for protection that remains stable even during periods of economic uncertainty.
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Sales of the company, segment and market as a whole
Company sales ADT Inc.
ADT is synonymous with home security in the US. The company's primary revenue comes from a steady stream of monthly payments from millions of customers for professional monitoring of their security systems. This chart demonstrates the strength of the subscription-based model, where a loyal customer base generates predictable and recurring revenue.
Sales of companies in the market segment - Safety
ADT Inc. is one of the most recognizable brands in home and commercial security in the United States. The company provides monitoring services, alarm installation, and smart home systems. This chart shows total revenue in the security segment. It reflects consumer demand for property protection, which directly drives ADT's subscriber base and revenue.
Overall market sales
ADT is one of the most recognizable brands in home and business security systems in the United States. The company offers subscription-based monitoring and smart home services. Demand for its services depends on income levels and perceived security. This graph of overall economic well-being shows how willing consumers are to invest in long-term property protection.
Future sales volume of the company, segment and market as a whole
Future (projected) sales of the company ADT Inc.
ADT is one of the most recognizable brands in the home and commercial security space. The company makes money from equipment installation and monthly monitoring subscription fees. The chart shows analyst revenue forecasts, reflecting their expectations for subscriber growth and the company's ability to compete in the smart home market.
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Future (projected) sales of companies in the market segment - Safety
ADT is a leading provider of security and smart home systems for residential and commercial properties in the United States. Demand for the company's services is driven by crime rates and consumers' desire to protect their property with technology. This chart shows projected revenue for the entire security services sector, reflecting analysts' overall expectations for this market.
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Future (projected) sales of the market as a whole
ADT Inc. is a well-known provider of security systems for homes and businesses. Demand for its monitoring and installation services depends on the state of the real estate market and the general level of concern about security. This pattern of overall economic activity influences home purchase decisions and home improvement costs, including security system installation.
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Marginality of the company, segment and market as a whole
Company marginality ADT Inc.
ADT is one of the most recognizable brands in the home and commercial security systems industry. This metric reflects the stability of its subscription model. It shows what portion of its revenue from monitoring and maintenance subscriptions the company converts into net profit, demonstrating the value of long-term customer relationships and operational efficiency.
Market segment marginality - Safety
ADT is one of the most recognizable brands in the home and business security systems industry. The company operates on a subscription model, where customer acquisition and retention are crucial. This chart shows how well ADT performs compared to its competitors, reflecting its ability to monetize its large customer base and manage service costs.
Market marginality as a whole
ADT Inc. is a leading provider of security systems for homes and businesses in the United States. Their business is based on long-term contracts and monthly monitoring fees. This overall profitability chart reflects the state of the real estate and small business markets. During periods of economic growth, new homeowners and businesses are more likely to install security systems, expanding ADT's customer base.
Employees in the company, segment and market as a whole
Number of employees in the company ADT Inc.
ADT Inc. is a renowned brand in home and business security systems. This chart reflects the size of its vast team, comprised of installation technicians, monitoring center operators, and sales managers. The staff's growth is directly related to subscriber growth and the implementation of new smart home technologies.
Share of the company's employees ADT Inc. within the market segment - Safety
ADT is one of the most recognizable brands in home and business security systems. This chart shows the percentage of security system installation and monitoring technicians the company employs. Its vast staff provides peace of mind and protection to millions of customers nationwide.
Number of employees in the market segment - Safety
ADT Inc. is a well-known brand in home and business security systems, offering both professional monitoring and DIY installation solutions. This chart shows overall employment in the security services sector. Its growth indicates increased demand for property protection, creating opportunities for ADT to expand its customer base and implement new technologies.
Number of employees in the market as a whole
ADT is one of the most recognizable brands in the home and business security systems market. This chart shows how the company manages its massive team of technicians and sales specialists. The staffing changes may reflect a shift from traditional systems to smart home solutions, as well as competition from DIY security systems.
Market capitalization per employee (in thousands of dollars) of the company, segment, and market as a whole
Market capitalization per employee (in thousands of dollars) of the company ADT Inc. (ADT)
ADT Inc. provides security services for homes and businesses. This business combines technology (equipment, monitoring centers) and service (thousands of technicians for installation and maintenance). This chart shows the balance between these two components, resulting in a moderate capitalization per employee.
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Market capitalization per employee (in thousands of dollars) in the market segment - Safety
ADT is one of the most well-known brands in the home and business security systems space. It's a hybrid business: people-heavy (thousands of installation technicians and monitoring operators) and a subscription model. This metric, compared to the industry average, helps assess how effectively the market perceives ADT monetizing its subscriber base.
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Market capitalization per employee (in thousands of dollars) for the overall market
ADT Inc. is a well-known provider of security systems for homes and businesses. The company's model includes both technology (equipment) and services (monitoring and installation), requiring a significant staff of technicians and operators. This metric reflects the balance between the cost of technology and the efficiency of managing a large service team operating nationwide.
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Profit per employee (in thousands of dollars) for the company, segment, and market as a whole
Profit per employee (in thousands of dollars) of the company ADT Inc. (ADT)
ADT Inc. is a well-known provider of home and business security systems. Their model is to install equipment and charge a monthly subscription fee for monitoring. This chart shows how effectively the company manages its staff (installation technicians, call center operators) to attract and retain subscribers, generating revenue.
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Profit per employee (in thousands of dollars) in the market segment - Safety
ADT Inc. is the largest provider of home security systems (alarms) in the US. This chart shows the benchmark for "Safety." It's a sticky B2C subscription service. The average revenue per (corporate) employee is stable. It's generated by subscription fees (RMR) from millions of customers.
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Profit per employee (in thousands of dollars) for the market as a whole
ADT (ADT) is one of the most well-known brands in the home and commercial security industry. They offer subscription-based monitoring, alarm, and smart home services. This graph, showing average profit per employee, helps us understand how profitable the security services sector, which requires installation technicians and call center operators, is relative to its workforce.
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Sales to employees of the company, segment and market as a whole
Sales per company employee ADT Inc. (ADT)
This chart for ADT, a leader in home and business security systems, demonstrates the effectiveness of its subscription model. It shows how the company generates stable monthly revenue from millions of customers, while employee productivity depends on successful sales, installation, and maintenance of systems.
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Sales per employee in the market segment - Safety
ADT Inc. is a well-known provider of security services for homes and businesses. Their model is equipment installation and a subscription fee. This business requires a large staff of technicians and monitoring personnel. This metric reflects the average revenue per employee in the segment. It allows us to assess how effective ADT's team is at attracting and servicing clients compared to competitors.
Sales per employee for the market as a whole
ADT (ADT) is a well-known brand in the home and business security solutions industry, operating on a subscription model. This metric reflects the effectiveness of their operating model. Growing revenue (primarily subscription fees) per employee (including technicians and monitoring operators) demonstrates the company's successful retention and acquisition of customers, and their technology allows them to serve a larger base.
Short shares by company, segment and market as a whole
Shares shorted by company ADT Inc. (ADT)
ADT Inc. is a historical leader in professional home and business security systems, but the company is burdened with high debt. It faces fierce competition from cheaper and more flexible DIY systems like Ring and SimpliSafe. This chart reflects investor bets that competition from Big Tech will continue to erode its market share.
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Shares shorted by market segment - Safety
ADT (ADT) is a well-known brand in the home and commercial security industry, offering alarm systems and professional monitoring. This chart shows a general short position in the security services sector. It reflects investor concerns about fierce competition from DIY systems like Ring and SimpliSafe, which are eroding margins.
Shares shorted by the overall market
ADT (ADT) provides home security services and charges a subscription fee. Their growth depends on the housing market (new installations). When Short_All rises, it signals fears related to high rates and a declining housing market. This pessimism reduces new customer traffic, and existing customers may cancel their subscriptions due to a recession.
RSI 14 indicator for a company, segment, and market as a whole
The company's RSI 14 indicator ADT Inc. (ADT)
ADT Inc. is the largest provider of home and business security systems in the United States. The business is subscription-based. A chart above 70 for ADT may reflect steady subscriber growth. A score below 30 is often associated with concerns about competition (DIY systems) or the impact of the recession on new customers.
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RSI 14 Market Segment - Safety
ADT Inc. is one of the most well-known brands in the US security industry for homes and businesses. They provide monitoring, alarms, and smart home services. This metric measures the overall momentum of the security services sector and helps determine whether the entire segment is oversold due to intense competition from DIY solutions.
RSI 14 for the overall market
ADT is one of the most well-known brands in the home and business security market, operating on a subscription basis. Security is a basic need. However, during periods of intense market panic, as indicated by this indicator, consumers may cut back on paid monitoring services that are not essential to their bottom line.
Analyst consensus forecast for the company's share price, the segment, and the market as a whole
Analyst consensus stock price forecast ADT (ADT Inc.)
ADT is one of the most well-known brands in home and commercial security in the US. They install alarm systems and provide subscription-based monitoring services. This chart shows the analysts' average 12-month target, reflecting their expectations for subscriber growth and the success of their smart home partnership with Google.
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The difference between the consensus estimate and the actual stock price ADT (ADT Inc.)
ADT (ADT) is one of the most well-known brands in the home and business security space, offering subscription-based monitoring and smart home systems. This chart shows the company's subscription security score. It measures the gap between the price and the consensus target, reflecting analysts' confidence in their partnership with Google and growth in the smart home space.
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Analyst consensus forecast for stock prices by market segment - Safety
ADT is the oldest and largest brand in the smart home and business security space in the US. The company is transitioning from legacy systems to cloud-based solutions (partnering with Google). This chart shows analysts' general expectations for the security sector. It reflects whether experts believe the smart home market will grow or decline.
Analysts' consensus forecast for the overall market share price
ADT Inc. is the old guard in the home security world. They install alarms and charge a monthly fee. Market expectations, as seen in this chart, influence them. During a recession (pessimism), people cut their subscriptions. And while security is important, ADT is competing with cheap DIY systems, and customers are leaving.
AKIMA index of the company, segment and market as a whole
AKiMA Company Index ADT Inc.
ADT Inc. is the most well-known brand in home and commercial security in the US. Their model is based on professional system installation and long-term monitoring contracts. This chart reflects their transition. It weighs their stable but slow-growing traditional business against their strategic partnership with Google (Nest) and attempts to compete with DIY systems.
AKIMA Market Segment Index - Safety
ADT is the oldest and largest home security brand in the US; the company installs (physically) and monitors (subscription-based) alarms in homes. This aggregate metric evaluates companies. The graph shows the sector average. This benchmark: how does ADT's large-scale (but older) subscription model differentiate it from its mid-sized, more flexible (DIY) competitor?
The AKIM Index for the overall market
ADT is the oldest and largest home security brand in the US. The company's business is a sticky subscription monitoring service (though it faces DIY competition). This chart, reflecting the market average, provides context. It helps assess how this mature security business compares to the overall macroeconomic fluctuations reflected by this indicator.
