MAX MediaAlpha, Inc.: Business Value

MediaAlpha, Inc. (MAX) derives its competitive advantage from deep integration with data from the largest insurers, creating significant barriers to entry for new players. This chart of share prices reflects an Enterprise Value of 840.68, while the company generates revenue by assisting agents in procuring specialized web traffic. Business growth is driven by expansion into the healthcare sector and the high margins of cloud-based SaaS solutions.

MAX (MediaAlpha, Inc.) Total Company Value history from 11/23/2025 to 10/28/2026

Metric breakdowns and analytics for MediaAlpha, Inc. (MAX)

- price and consensus price forecast:

Stock Price MediaAlpha Inc|MAX - Consensus Target

- market capitalization data:

Market Capitalization MediaAlpha|MAX - Total Company Value

- book capitalization data:

Net Assets per Share MediaAlpha|MAX - Company Book Value|Market-to-Book Ratio mediaalpha.com|MAX - Company Total Assets

- debt and liquidity data:

Aggregate Debt to Equity MediaAlpha, Inc.|MAX - Long-Term Debt to Equity Ratio|Short-Term Loans to Capital Ratio mediaalpha.com|MAX - Company Total Debt|Debt to Book Value MediaAlpha

Fundamental company valuation:MAX (MediaAlpha Inc)

Mass-produced product of MediaAlpha Inc.

Enterprise Value (EV) determines the total buyout price of a business by combining market capitalization with net debt. This metric accounts for obligations to creditors and subtracts available cash to assess the actual cost for a buyer. By analyzing Enterprise Value dynamics, an investor sees the actual valuation of assets. For MediaAlpha, Inc. (MAX), this indicator is critical due to the dependence of revenues on insurers' auction bids. The company's unstable pricing power makes EV sensitive to external market shocks.

Who MediaAlpha, Inc. competes with