GURU.Markets stock price, segment price, and overall market index valuation
The company's share price SmartKem Inc.
SmartKem develops organic semiconductor materials for displays. Its stock price is a venture bet that its technology will become the standard for a new generation of flexible and energy-efficient displays.
Share prices of companies in the market segment - Rare niche
SmartKem develops organic semiconductor materials used to create flexible and thin displays and other electronics. We classified it as a "Rare Niche" because its technologies are cutting-edge. The graph below shows the dynamics of the innovative materials sector.
Broad Market Index - GURU.Markets
SmartKem is a British technology company developing organic semiconductor materials for flexible displays and electronics. It is a component of the GURU.Markets index. The chart below shows the US market. See how this company's stock compares to the US market trend.
Change in the price of a company, segment, and market as a whole per day
SMTK - Daily change in the company's share price SmartKem Inc.
SmartKem, Inc.'s daily price change reflects volatility in the semiconductor sector. The indicator demonstrates sensitivity to news about the adoption of its organic transistor technology by display manufacturers.
Daily change in the price of a set of shares in a market segment - Rare niche
SmartKem develops organic semiconductor materials for flexible displays. This is a high-tech and highly specialized niche with significant potential and risks. The chart below reflects the volatility in the advanced materials sector, providing context for the valuation of the innovative company SMTK.
Daily change in the price of a broad market stock, index - GURU.Markets
SmartKem is a technology company operating in a niche sector. Its success depends on its ability to commercialize its unique developments. Shares of such small, innovative companies often exhibit high volatility, contributing to the overall market "noise."
Dynamics of market capitalization of the company, segment and the market as a whole over 12 months
Annual dynamics of the company's market capitalization SmartKem Inc.
SmartKem, Inc.'s year-to-date performance is a story of its development of unique organic semiconductor materials. Its 12-month market cap depends on progress in commercializing its flexible display technology. Partnerships with major electronics manufacturers are fundamental proof of its potential.
Annual dynamics of market capitalization of the market segment - Rare niche
SmartKem, a developer of display materials, is betting on future technologies. Its performance relative to the sector will demonstrate the extent to which investors believe in its ability to commercialize its unique technology and win contracts with industry giants.
Annual dynamics of market capitalization of broad market stocks, index - GURU.Markets
SmartKem, a developer of organic semiconductor materials for displays, is at the forefront of electronics innovation. Its year-over-year market capitalization reflects the willingness of display manufacturers to embrace new technologies to create more flexible, vibrant, and energy-efficient displays.
Dynamics of market capitalization of the company, segment and the market as a whole for the month
Monthly dynamics of the company's market capitalization SmartKem Inc.
SmartKem develops organic semiconductor materials for displays. Being in the early stages, its monthly valuation is based on expectations. News of partnerships with display manufacturers and validation of its technology are the main drivers.
Monthly dynamics of market capitalization of the market segment - Rare niche
SmartKem develops organic semiconductor materials for flexible displays and electronics. This cutting-edge technology is in the early stages of commercialization. The company's success depends on the adoption of its materials by manufacturers. The electronics sector chart reflects the general trends against which SmartKem is striving to achieve technological breakthroughs.
Monthly dynamics of market capitalization of broad market stocks, index - GURU.Markets
SmartKem develops organic semiconductor materials for flexible displays. This is a high-tech niche. The company's shares are volatile, and their performance depends not on the overall market, but on technological breakthroughs and the ability to secure contracts with major electronics manufacturers, making it a bet on the technologies of the future.
Dynamics of market capitalization of the company, segment and the market as a whole for the week
Weekly dynamics of the company's market capitalization SmartKem Inc.
SmartKem develops organic semiconductors for flexible displays, targeting a futuristic market. Its weekly stock performance reflects investor confidence that its technology will become the standard for the next generation of electronics, as well as news of partnerships with major manufacturers.
Weekly dynamics of market capitalization of the market segment - Rare niche
SmartKem develops organic semiconductor materials for flexible displays and electronics. This is a high-tech niche, and the company's success depends on the adoption of its technology by manufacturers. The graph shows how its performance correlates with overall trends in the semiconductor sector.
Weekly dynamics of market capitalization of stocks of the broad market, index - GURU.Markets
SmartKem develops organic semiconductors for flexible displays. This is a high-tech and speculative industry. The chart will show how volatile the company's shares are and how they react to news of technological breakthroughs, often moving independently of the broader market.
Market capitalization of the company, segment and market as a whole
SMTK - Market capitalization of the company SmartKem Inc.
SmartKem's market capitalization chart reflects investors' bets on its organic semiconductor technology. Its dynamics reflect the market's belief that its materials will enable the creation of flexible and foldable displays for next-generation electronics. Its low price demonstrates both the technology's enormous potential and the long road to mass adoption.
SMTK - Share of the company's market capitalization SmartKem Inc. within the market segment - Rare niche
SmartKem develops organic semiconductor materials for flexible displays. Its market share in the technology sector is small, but it is a key innovator. Its market cap reflects its unique chemistry, which could become the foundation for a new generation of electronics.
Market capitalization of the market segment - Rare niche
This chart shows the overall market capitalization of the entire technology sector. For SmartKem, with its unique niche in developing organic semiconductor materials, this line represents a gigantic market. The chart's dynamics reflect the overall demand for electronics, against which SmartKem is trying to prove that its innovative materials can form the basis for next-generation displays.
Market capitalization of all companies included in a broad market index - GURU.Markets
SmartKem develops organic semiconductor materials for flexible displays. Its market cap is a bet on a future where screens can be rolled into tubes. This represents the market share of next-generation electronics chemistry.
Book value capitalization of the company, segment and market as a whole
SMTK - Book value capitalization of the company SmartKem Inc.
SmartKem develops organic semiconductor materials for displays. Its book value is derived from its intellectual and scientific capital: patents for unique chemical compounds and R&D laboratories. How has this high-tech foundation evolved? The chart below shows.
SMTK - Share of the company's book capitalization SmartKem Inc. within the market segment - Rare niche
SmartKem, Inc. develops organic semiconductor materials. Its innovations require a unique infrastructure: R&D laboratories and pilot production lines for synthesizing and testing its TRUFLEX materials. The graph shows its share of the physical infrastructure needed to create next-generation electronics.
Market segment balance sheet capitalization - Rare niche
SmartKem is a technology company. Compared to the capital-intensive semiconductor industry, it's "asset-light." The industry's asset chart reflects the value of its factories. SmartKem, on the other hand, develops new materials; its capital comes from patents.
Book value of all companies included in the broad market index - GURU.Markets
SmartKem's assets are not displays, but laboratories and a pilot plant for developing organic semiconductor materials that will enable the creation of next-generation, ultra-flexible and lightweight displays. Its book value reflects its unique scientific potential in the field of future electronics.
The ratio of market capitalization to book capitalization of a company, segment, and the market as a whole
Market capitalization to book capitalization ratio - SmartKem Inc.
SmartKem develops organic semiconductor materials for displays. Its value lies in its patents and technology. Its market capitalization is a bet that its materials will become the basis for the next generation of flexible and affordable displays.
Market to book capitalization ratio in a market segment - Rare niche
SmartKem develops organic semiconductors for flexible displays. This is cutting-edge technology. Its valuation on this chart reflects investors' belief that its materials will become a key component in next-generation electronics, despite the technological risks.
Market to book capitalization ratio for the market as a whole
SmartKem develops materials for flexible displays. It's a business built on deep scientific research and patents. This chart shows the premium investors are willing to pay for breakthrough materials technologies that could form the basis for next-generation products.
Debts of the company, segment and market as a whole
SMTK - Company debts SmartKem Inc.
SmartKem, a British company developing innovative semiconductor materials for displays, is in the R&D and early commercialization stages. It requires significant capital to scale its production and collaborate with major electronics manufacturers. This chart shows the tech startup's financial needs.
Market segment debts - Rare niche
SmartKem is a company developing organic semiconductor materials for flexible displays and electronics. This chart illustrates how this company, at the forefront of materials science, is funding its expensive R&D and seeking to commercialize its technology in partnership with major electronics manufacturers.
Market debt in general
Debt to book value of the company, segment and market as a whole
The company's debt to book capitalization ratio SmartKem Inc.
SmartKem develops organic semiconductor materials for flexible displays and electronics. Transitioning from laboratory development to industrial production in the chemical industry requires significant investment. This chart shows how the company uses debt to finance its capital-intensive research and development.
Market segment debt to market segment book capitalization - Rare niche
SmartKem develops organic semiconductor materials for flexible displays. This is a cutting-edge but capital-intensive technology. This chart shows how the company finances its unique research and development. It relates its debt structure to the overall financial picture in the high-tech materials sector.
Debt to book value of all companies in the market
SmartKem develops organic semiconductor materials for flexible displays. This is a high-tech and capital-intensive niche. How heavily does the company rely on debt to finance its expensive R&D? This chart of total market debt provides context for assessing the risks of its innovative business model.
P/E of the company, segment and market as a whole
P/E - SmartKem Inc.
SmartKem develops organic semiconductor materials for flexible displays and electronics. This chart shows how investors value its unique technology. The company's valuation depends on partnerships with display manufacturers and its ability to scale up production of its materials.
P/E of the market segment - Rare niche
SmartKem, Inc. develops and supplies organic semiconductor materials for the production of flexible and foldable displays. The company's technology enables the creation of next-generation electronics. This chart shows the average valuation in the niche advanced materials sector, where investors evaluate the potential of breakthrough technologies capable of transforming entire industries.
P/E of the market as a whole
SmartKem, Inc. develops and manufactures organic semiconductor materials for flexible and thin displays and electronics. This chart shows the overall level of optimism in the tech sector. It helps determine whether SMTK's valuation reflects faith in the future of flexible electronics or follows broader trends in the semiconductor industry.
Future P/E of the company, segment and market as a whole
Future (projected) P/E of the company SmartKem Inc.
SmartKem develops organic semiconductor materials that can be used to create flexible displays and electronics. The company's future depends on this technology's breakthrough into the mass market. This chart shows investor expectations for the future of flexible electronics and SmartKem's role in this technological revolution.
Future (projected) P/E of the market segment - Rare niche
SmartKem develops organic semiconductor materials for flexible displays and electronics. This is the technology of the future for wearables and the Internet of Things. The chart shows future profit forecasts for the sector, helping to understand the extent to which investors believe SmartKem's materials will become the standard for the next generation of electronics.
Future (projected) P/E of the market as a whole
SmartKem develops organic semiconductor materials for flexible displays. This cutting-edge technology has the potential to transform the world of electronics. This tech sentiment chart shows how willing investors are to invest in companies creating fundamental materials for next-generation devices.
Profit of the company, segment and market as a whole
Company profit SmartKem Inc.
SmartKem, Inc. develops unique organic semiconductor materials for flexible displays and electronics. The company is in the commercialization stage of its technology. This chart shows its financial position as it moves from R&D to potential revenue from licensing and materials supply.
Profit of companies in the market segment - Rare niche
SmartKem, Inc. develops organic semiconductor materials for the production of next-generation flexible and foldable displays. This is a key technology for future electronics. This chart reflects the financial status of the niche technology sector, where innovative materials could become the foundation of a multi-billion dollar industry but require extensive research.
Overall market profit
SmartKem, Inc. develops organic semiconductor materials for next-generation displays. The company operates at the forefront of materials science. Its success depends on technological breakthroughs and the adoption of its materials by electronics manufacturers. This process is not tied to short-term economic cycles, as can be seen in this graph.
Future (predicted) profit of the company, segment and market as a whole
Future (projected) profit of the company SmartKem Inc.
SmartKem develops organic semiconductor materials for flexible displays and electronics. Future revenue depends on the commercialization of its technology and its adoption by display manufacturers. This chart reflects analyst expectations for the future of flexible and printed electronics.
Future (predicted) profit of companies in the market segment - Rare niche
SmartKem develops organic semiconductor materials that can be used to create flexible displays and electronics. This technology could lead to a new generation of electronic devices. This chart shows expectations for niche technology sectors, providing context for assessing the potential of SmartKem's breakthrough materials.
Future (predicted) profit of the market as a whole
SmartKem, Inc. develops organic semiconductor materials for flexible displays. Demand for its products depends on the adoption of this technology by electronics manufacturers. This revenue expectation chart reflects the tech sector's willingness to invest in innovative, yet capital-intensive, manufacturing processes.
P/S of the company, segment and market as a whole
P/S - SmartKem Inc.
SmartKem develops organic semiconductor materials for flexible displays. For a company creating a fundamentally new technology, revenue is a sign of its commercial viability. This chart shows the premium investors are willing to pay for its innovation and potential to become a standard in next-generation electronics.
P/S market segment - Rare niche
SmartKem develops and manufactures organic semiconductor materials for flexible and thin displays and electronics. The company's technology could form the basis for a new generation of wearable devices, sensors, and displays. This chart reflects the average revenue estimate for the sector, helping to assess the market's perception of the potential of SmartKem's breakthrough materials.
P/S of the market as a whole
SmartKem develops organic semiconductor materials for flexible displays and electronics. This chart, showing average market revenue estimates, helps us understand that the valuations of companies creating fundamental technologies of the future often outpace their financial results, reflecting the belief in a future revolution in electronics.
Future P/S of the company, segment and market as a whole
Future (projected) P/S of the company SmartKem Inc.
SmartKem develops and manufactures organic semiconductor materials for flexible displays and electronics. For such an innovative company, future revenue estimates are important. They reflect investor expectations for the adoption of its materials by display manufacturers and the growth of the flexible and foldable device market, where SmartKem's technology could find widespread application.
Future (projected) P/S of the market segment - Rare niche
SmartKem develops and manufactures organic semiconductor materials for flexible displays and electronics. This chart reflects how investors view the company's future revenues relative to the materials and electronics sector. It demonstrates the market's confidence in its unique technology and its potential for use in the next generation of electronic devices.
Future (projected) P/S of the market as a whole
SmartKem develops organic semiconductor materials for flexible and thin displays and sensors. The company's future depends on the adoption of its technology by electronics manufacturers. This market forecast chart reflects investor confidence that innovative materials will form the basis for next-generation electronics.
Sales of the company, segment and market as a whole
Company sales SmartKem Inc.
This metric for SmartKem, Inc. reflects revenue from the development and licensing of its unique organic semiconductor technology for flexible display production. Revenue is generated through partnerships with electronics manufacturers. This growth reflects progress in the commercialization of this innovative display technology.
Sales of companies in the market segment - Rare niche
SmartKem, Inc. develops organic semiconductor materials that can be used to create flexible displays and electronics. While in the commercialization stage, its revenue may come from licensing fees and joint developments. Future revenue will depend on the widespread adoption of its materials by electronics manufacturers.
Overall market sales
SmartKem, Inc. develops organic semiconductor materials for flexible displays and electronics. The company is at the forefront of materials science. Its success depends on the adoption of its technologies by major manufacturers. This general economics chart reflects the ultimate demand for gadgets, but the breakthrough in materials offered by SmartKem could itself create new markets.
Future sales volume of the company, segment and market as a whole
Future (projected) sales of the company SmartKem Inc.
SmartKem develops and manufactures organic semiconductor materials that can be used to create flexible displays and electronics. The company's future revenue depends on the commercialization of this technology and its adoption by electronics manufacturers. This chart reflects analysts' expectations for the growth of the flexible display market and demand for innovative materials.
Future (projected) sales of companies in the market segment - Rare niche
SmartKem, Inc. develops organic semiconductor materials for flexible displays and electronics. This chart shows the forecast for the entire semiconductor industry. Is the flexible electronics market expected to grow, spurring demand for innovative materials? This highlights the potential of SmartKem's niche.
Future (projected) sales of the market as a whole
SmartKem develops organic semiconductor materials for flexible displays and electronics. Demand for its products depends on the speed of adoption of this new technology by electronics manufacturers. This overall economic activity affects the consumer electronics market, but for SmartKem, winning the technology race in its niche is more important.
Marginality of the company, segment and market as a whole
Company marginality SmartKem Inc.
SmartKem develops organic semiconductor materials for flexible displays and electronics. This chart shows the company's financial position at the commercialization stage of its unique technology. Profitability depends on partnerships with major display manufacturers and the successful implementation of its materials into mass production.
Market segment marginality - Rare niche
SmartKem, Inc. develops semiconductor materials for the production of next-generation flexible displays and electronics. This chart reflects the financial health of a technology company in the development stage, whose profitability depends on the commercialization of its unique materials and their adoption by major electronics manufacturers.
Market marginality as a whole
SmartKem, Inc. develops organic semiconductor materials for flexible displays. The company operates at the forefront of materials science. This gross margin chart reflects the state of the consumer electronics industry and its willingness to invest in new technologies that could transform the design of future gadgets.
Employees in the company, segment and market as a whole
Number of employees in the company SmartKem Inc.
SmartKem develops organic semiconductor materials for flexible displays. Its core asset is its team of chemists and engineers. This chart shows how the technology company is investing in R&D to refine its materials and establish partnerships with electronics manufacturers to commercialize its technology.
Share of the company's employees SmartKem Inc. within the market segment - Rare niche
SmartKem develops organic semiconductor materials for flexible displays. This is a highly science-intensive field that requires a world-class team of chemists and materials scientists. This graph shows the company's market share, reflecting its unique expertise and concentration of talent in a very narrow technological niche.
Number of employees in the market segment - Rare niche
SmartKem develops organic semiconductor materials for the production of flexible and foldable displays. The chart reflects its presence in rare, niche technology sectors. SmartKem's technology could become the foundation for the next generation of electronics, from rollable televisions to wearable devices.
Number of employees in the market as a whole
SmartKem develops organic semiconductor materials for flexible displays. This is cutting-edge technology, and the company's growth depends on its adoption by electronics manufacturers. This chart illustrates the big picture, and SmartKem is an example of a company creating fundamental innovations that could underpin entire generations of new devices and workplaces.
Market capitalization per employee (in thousands of dollars) of the company, segment, and market as a whole
Market capitalization per employee (in thousands of dollars) of the company SmartKem Inc. (SMTK)
SmartKem is a materials science company developing organic semiconductors for displays (TRUFLEX). Their business is focused on pure chemistry and R&D. This chart shows how the market values โโtheir unique technology. It reflects the market value per scientist/physicist, which is a direct reflection of their deep intellectual property.
Market capitalization per employee (in thousands of dollars) in the market segment - Rare niche
SmartKem (SMTK) develops organic semiconductor materials for flexible displays and electronics. In this highly specialized chemical industry, the company's market capitalization per employee reflects the value of its intellectual property. This high figure suggests that the company's patents for unique materials are a key asset with the potential to transform the market.
Market capitalization per employee (in thousands of dollars) for the overall market
SmartKem develops organic semiconductor materials for flexible displays. The company's value lies in its chemistry and patents. This graph shows a high per-employee ratio, as its technology could become a key component in next-generation electronics. The market values โโintellectual property, not headcount.
Profit per employee (in thousands of dollars) for the company, segment, and market as a whole
Profit per employee (in thousands of dollars) of the company SmartKem Inc. (SMTK)
SmartKem is a company developing unique semiconductor materials (organic transistors) for the production of flexible displays. It operates in the chemical and electronics R&D space. This chart shows the company's current stage: whether it's investing in scientists (loss per employee) or already generating profits from licensing its technologies.
Profit per employee (in thousands of dollars) in the market segment - Rare niche
SmartKem, Inc. develops organic semiconductor materials for flexible displays and electronics. In the materials industry, productivity per employee reflects the value of intellectual property. This graph shows the financial return generated by a team of scientists and engineers, which is an indicator of the potential of their unique technology.
Profit per employee (in thousands of dollars) for the market as a whole
SmartKem is a technology company developing organic semiconductor materials (OTFT) for the next generation of flexible displays. These aren't chips, but materials. They're deep in chemistry R&D. This chart, showing average market efficiency, helps us understand the contrast with the R&D industry, where capital is invested in research per scientist.
Sales to employees of the company, segment and market as a whole
Sales per company employee SmartKem Inc. (SMTK)
SmartKem develops organic semiconductor materials for displays. This graph shows how successfully the company is commercializing its unique technology. Increased revenue per employee will indicate that their materials are being used by major electronics manufacturers, monetizing years of research.
Sales per employee in the market segment - Rare niche
SmartKem is a "fabless" company (without its own factories) developing unique semiconductor materials (organic transistors) for the production of flexible displays (OLED/micro-LED). This is R&D in electronics. This graph shows the average output in the sector. For SMTK, this is an indicator of how productive their R&D team is in commercializing (licensing) this technology.
Sales per employee for the market as a whole
SmartKem develops organic semiconductor materials that will enable flexible, low-cost, and lightweight displays. It's a deep tech and materials science company. This graph reflects their R&D phase: the company generates early revenue, but its core value lies in its intellectual property.
Short shares by company, segment and market as a whole
Shares shorted by company SmartKem Inc. (SMTK)
SmartKem (SMTK) develops organic semiconductor materials for displays. It's a high-tech but niche market. This chart indicates bearish bets. The shorts could be related to the company burning cash, and its technology could be supplanted by cheaper or more efficient alternatives.
Shares shorted by market segment - Rare niche
SmartKem (SMTK) develops organic semiconductor materials (OTFT) for next-generation flexible displays (e.g., micro-LEDs). This chart shows the total short position volume across the entire semiconductor sector. It helps gauge investors' concerns about the industry's cyclical downturn and the risks of new technologies.
Shares shorted by the overall market
SmartKem develops innovative materials (organic transistors) for displays. This is a niche B2B market dependent on the R&D budgets of major manufacturers. This graph illustrates the overall market pessimism. In times like these, electronics manufacturers freeze the implementation of new, unproven technologies, which hurts demand for SmartKem's materials.
RSI 14 indicator for a company, segment, and market as a whole
The company's RSI 14 indicator SmartKem Inc. (SMTK)
SmartKem develops unique organic semiconductors for flexible displays. It's a "deep tech" company with a long R&D cycle. This oscillator measures the "temperature" of faith in their technology. It can remain "cold" for a long time, then "overheat" on the mere news of a partnership with a major electronics manufacturer.
RSI 14 Market Segment - Rare niche
SmartKem (SMTK) is a technology company developing organic semiconductors (OTFTs) for the next generation of flexible displays. It's a high-tech bet on the future of electronics. This chart tracks the overall sentiment in the Specialized Technologies sector. It helps investors understand whether the entire sector is overhyped or oversold.
RSI 14 for the overall market
For SmartKem, an R&D company, this chart is a lifeline showing capital availability. During periods of market euphoria, investors are willing to generously fund risky but promising "technologies of the future." During periods of panic, the money supply is turned off, and companies burning through cash risk running out of funds.
Analyst consensus forecast for the company's share price, the segment, and the market as a whole
Analyst consensus stock price forecast SMTK (SmartKem Inc.)
SmartKem is a company developing advanced organic semiconductor materials (OTFTs). These are used to create flexible, thin, and energy-efficient micro-displays (for AR/VR and sensors). This chart shows the speculative average price target from analysts, based on their belief in the commercialization of these materials.
The difference between the consensus estimate and the actual stock price SMTK (SmartKem Inc.)
SmartKem is a high-tech company in materials science. The company develops organic semiconductors (OTFT) for flexible, shatterproof displays (micro-LEDs). This chart shows how the current stock price differs from the "fair" value predicted by analysts. It reflects their faith in this breakthrough technology for future gadgets.
Analyst consensus forecast for stock prices by market segment - Rare niche
SmartKem (SMTK) is a British company developing "organic" semiconductors (OTFT) for printing flexible displays (e.g., on plastic rather than glass). This chart shows general expectations for the niche technology sector. It reflects whether experts believe in the future of "printable" electronics.
Analysts' consensus forecast for the overall market share price
SmartKem is a British technology company developing new organic semiconductor materials (transistors) for flexible displays (OLED/micro-LED). This chart shows the overall market "risk appetite." For SMTK, a company with a breakthrough but not yet commercialized technology, overall market optimism (risk appetite) is critical to attracting investment.
AKIMA index of the company, segment and market as a whole
AKiMA Company Index SmartKem Inc.
SmartKem is an R&D alchemist. They don't make displays; they've invented and licensed new organic transistor-based (OTFT) materials that should enable the creation of truly flexible and low-cost micro-LED displays. This chart is a pure indicator of their R&D. It reflects their (very slow) path to commercialization and their (risky) bet that their chemistry will become the standard.
AKIMA Market Segment Index - Rare niche
SmartKem (SMTK) is a materials company developing organic semiconductors. Their proprietary polymers (OTFTs) enable the production of flexible, lightweight, and energy-efficient displays (for example, for foldable devices) using plastic rather than glass. This chart shows the average index for the segment, helping to assess the demand for this flexible technology.
The AKIM Index for the overall market
SmartKem is a British company that has developed organic semiconductor materials for flexible, low-cost electronics (displays). This chart, which reflects the market average, is just a backdrop. It helps assess how this materials science story at the commercialization stage compares to general macroeconomic trends.