GURU.Markets stock price, segment price, and overall market index valuation
The company's share price Deluxe Corporation
Deluxe Corporation, historically known as a checkbook maker, is transforming itself into a provider of marketing and payment services for small businesses. Its stock price is the story of this complex transformation and its struggle to find growth in the digital age.
Share prices of companies in the market segment - Other outsourcing
Deluxe Corporation (DLX), formerly known for its check printing business, has transformed itself into a technology partner for businesses, offering solutions in payments and digital marketing. We classify it as "Outsourcing." The chart below reflects the dynamics of this broad sector, where the company occupies a niche.
Broad Market Index - GURU.Markets
Deluxe Corporation provides a wide range of services for small businesses, from receipt and business card printing to marketing and payment solutions. As part of the GURU.Markets index, it represents the B2B services sector. The chart below represents the entire market. See how Deluxe shares compare to the overall trend.
Change in the price of a company, segment, and market as a whole per day
DLX - Daily change in the company's share price Deluxe Corporation
Daily fluctuations at Deluxe, a small business services provider, reflect the state of this segment of the economy. Change_co shows sensitivity to demand for marketing and payment solutions. This metric is an important component of the models on System.GURU.Markets that analyze companies serving SMEs.
Daily change in the price of a set of shares in a market segment - Other outsourcing
Deluxe Corporation is a diversified business services provider. This chart shows the average daily volatility of the sector. Comparing it to DLX's performance, which is evolving from check printing to digital payments and marketing, helps assess the success of its strategy.
Daily change in the price of a broad market stock, index - GURU.Markets
Deluxe is a company that has evolved from printing receipts to providing marketing and payment services for small businesses. Its story exemplifies transformation in the tech sector. The chart below shows overall market volatility, providing context for evaluating Deluxe's strategy.
Dynamics of market capitalization of the company, segment and the market as a whole over 12 months
Annual dynamics of the company's market capitalization Deluxe Corporation
Deluxe, once known for its checkbooks, has transformed itself over the past year into a diversified small business services company. Its year-over-year share price performance, shown in the chart, reflects the market's assessment of this complex transformation.
Annual dynamics of market capitalization of the market segment - Other outsourcing
Deluxe Corporation has transformed itself from a checkbook manufacturer into a diversified provider of marketing and payment services for small businesses. The chart will show how successful this complex adaptation to the digital age has been and how its new growth areas are offsetting the decline in its traditional business.
Annual dynamics of market capitalization of broad market stocks, index - GURU.Markets
Deluxe, a century-old receipt printing company, is undergoing a complex digital transformation. Its stock price reflects not economic cycles, but its success in transitioning to digital services for small businesses. The chart tells the story of how traditional businesses are finding their way in a new world.
Dynamics of market capitalization of the company, segment and the market as a whole for the month
Monthly dynamics of the company's market capitalization Deluxe Corporation
Deluxe's market capitalization, a company undergoing transformation, reflects two trends. The monthly fluctuations on the chart reflect the balance between its shrinking receipt printing business and its growing digital payments and marketing services for small businesses.
Monthly dynamics of market capitalization of the market segment - Other outsourcing
Deluxe Corporation has evolved from checkbook printing to providing a wide range of services for small businesses, including marketing and cloud solutions. The chart below shows the overall dynamics of the outsourcing sector, reflecting the demand for third-party business services, which is key to assessing Deluxe's transformation.
Monthly dynamics of market capitalization of broad market stocks, index - GURU.Markets
Deluxe Corporation provides services for small businesses, from receipt printing to marketing. The company is undergoing a digital transformation. Its stock price reflects both the overall economic climate, which impacts small businesses, and its internal successes in transitioning to a new path, creating a complex and volatile dynamic.
Dynamics of market capitalization of the company, segment and the market as a whole for the week
Weekly dynamics of the company's market capitalization Deluxe Corporation
Shares of Deluxe, a company historically known for check printing and now offering marketing and payment services for small businesses, react weekly to the state of the sector. Data on small business activity and digitalization trends influence its stock price.
Weekly dynamics of market capitalization of the market segment - Other outsourcing
Deluxe and the entire small business services sector are responding to the overall economic situation. Business activity and digitalization trends are driving everyone. This chart shows how a company transforming its historic business fares against this backdrop.
Weekly dynamics of market capitalization of stocks of the broad market, index - GURU.Markets
Deluxe, as a company serving small businesses, is sensitive to economic conditions. Its shares tend to follow the broader market, reflecting overall business activity. The chart will show its sensitivity to macroeconomic trends.
Market capitalization of the company, segment and market as a whole
DLX - Market capitalization of the company Deluxe Corporation
Deluxe's market cap is a financial story of the transformation of a century-old checkbook maker into a diversified provider of small business services, from marketing to payments. The chart reflects this complex and lengthy transformation. Its dynamics are investors' attempt to understand whether the company can successfully transition from a dying legacy to growing digital services.
DLX - Share of the company's market capitalization Deluxe Corporation within the market segment - Other outsourcing
Deluxe Corporation, once known solely for checkbooks, has transformed itself into a provider of a wide range of services for small businesses, from marketing to payment processing. Its market share reflects this diversification. The chart shows how successfully the company has transitioned from a legacy product to modern digital services.
Market capitalization of the market segment - Other outsourcing
Deluxe Corporation started out as a checkbook printer and has evolved into a diversified service provider for small businesses. The chart below shows the overall market capitalization of the outsourcing sector. Its dynamics reflect the company's transformation, which now helps businesses with marketing, payments, and cloud services.
Market capitalization of all companies included in a broad market index - GURU.Markets
The services for small businesses visible on the chart can be quite diverse. Deluxe Corporation, known for its checkbooks, has transformed itself into a provider of marketing and payment services. Its market capitalization reflects this complex transformation in the context of business digitalization.
Book value capitalization of the company, segment and market as a whole
DLX - Book value capitalization of the company Deluxe Corporation
Deluxe's chart represents a material evolution from checkbooks to digital business services. The growth in book value reflects both legacy printing capacity and investments in data centers and technology platforms for providing marketing and payment solutions to small businesses.
DLX - Share of the company's book capitalization Deluxe Corporation within the market segment - Other outsourcing
Deluxe Corporation, originally a checkbook manufacturer, has transformed itself into a small business services provider. Its share of the sector's physical assets includes both printing houses and data centers. The chart shows its hybrid infrastructure, supporting both print and digital products.
Market segment balance sheet capitalization - Other outsourcing
Deluxe Corporation, which began as a check printer, has transformed into a business services company. In the capital-intensive IT sector, its model is hybrid. It owns printing houses (asset-heavy) but also actively invests in IT platforms (asset-light).
Book value of all companies included in the broad market index - GURU.Markets
Deluxe Corporation started out printing checkbooks and now provides a wide range of services for small businesses. Its book value comes from its printing capacity, as well as technology platforms for marketing, payment processing, and cloud services.
The ratio of market capitalization to book capitalization of a company, segment, and the market as a whole
Market capitalization to book capitalization ratio - Deluxe Corporation
Deluxe Corporation is a company in transition. Its valuation is below book value, reflecting the decline of its historic check printing business and investor doubts about the success of its transition to digital services for small businesses.
Market to book capitalization ratio in a market segment - Other outsourcing
Deluxe Corporation, historically known for its check printing business, has transformed itself into a provider of technology solutions for small businesses (marketing, payments). The chart shows how the market views this transformation, comparing its future growth potential in the IT segment with its legacy and assets as a traditional business.
Market to book capitalization ratio for the market as a whole
Deluxe Corporation, historically known for its check printing, has transformed itself into a provider of marketing and business services for small businesses. Compared to average market valuations shown in this chart, its valuation reflects the challenges of this transformation and competition in the small business services sector.
Debts of the company, segment and market as a whole
DLX - Company debts Deluxe Corporation
Deluxe Corporation, historically known for its check printing, has transformed itself into a provider of technology and marketing services for small businesses. This transformation requires investments in software development and acquisitions of tech companies. This chart illustrates how the company is using debt to finance its transition from a traditional business to digital services.
Market segment debts - Other outsourcing
Deluxe Corporation, historically known for its check printing, is transforming itself into a provider of a wide range of services for small businesses, including marketing and payment processing. This transformation required investments and acquisitions, which has impacted its debt load. This chart shows the company's financial profile during its strategic restructuring.
Market debt in general
Debt to book value of the company, segment and market as a whole
The company's debt to book capitalization ratio Deluxe Corporation
Deluxe Corporation provides technology and marketing services to businesses. This chart shows its debt load during its transformation from a checkbook maker to an IT company. The debt was likely used to finance acquisitions. The key question is whether the company can successfully integrate new businesses and generate revenue to service its debt.
Market segment debt to market segment book capitalization - Other outsourcing
Deluxe Corporation, historically known for printing checks, has transformed itself into a provider of marketing and business services for small businesses. This chart shows the overall debt load in the outsourcing sector. It helps understand how the company uses capital to fund its transformation and acquire tech companies to remain relevant.
Debt to book value of all companies in the market
Deluxe Corporation, historically known for printing checks, has transformed itself into a provider of technology and marketing services for small businesses. This transformation requires investment. This chart provides context for assessing how the company is using debt to finance its transition from its old business to its new one and how this impacts its financial stability.
P/E of the company, segment and market as a whole
P/E - Deluxe Corporation
This chart for Deluxe Corporation, a company historically known for its check printing, shows it in the process of transformation. The P/E ratio reflects the company's efforts to transition to digital services for small businesses, such as marketing and payment processing. It's an assessment of how successfully this complex transition is progressing.
P/E of the market segment - Other outsourcing
Deluxe Corporation helps small businesses and financial institutions manage and grow their operations. Originally known for check printing, it now offers a wide range of services, from marketing to cloud solutions. This chart shows the average rating for the sector, helping to understand how the market views Deluxe's transformation.
P/E of the market as a whole
Deluxe Corporation, once known for its checkbooks, has transformed itself into a provider of a wide range of services for small businesses, from marketing to payment processing. Its valuation reflects the success of this transformation. This sentiment chart is important because it impacts the health of its core customer base—small businesses, which are highly sensitive to the state of the economy.
Future P/E of the company, segment and market as a whole
Future (projected) P/E of the company Deluxe Corporation
Deluxe Corporation, originally known for checkbook printing, has transformed itself into a provider of a wide range of services for small businesses, including marketing and payment processing. This chart shows how the market views the success of this transformation and the company's future ability to generate revenue from new, digital business lines.
Future (projected) P/E of the market segment - Other outsourcing
Deluxe Corporation, once known for printing checks, has transformed itself into a provider of technology solutions for small businesses, including marketing, web hosting, and payment processing. This chart shows general expectations for the IT services sector. DLX's position relative to the average reflects investors' confidence in the success of this major transformation.
Future (projected) P/E of the market as a whole
Deluxe Corporation provides services for small businesses, from check printing to marketing solutions. Its success depends on the health and number of small businesses in the country. This chart of general corporate expectations is a good indicator of the health of small businesses, which are Deluxe's primary clients.
Profit of the company, segment and market as a whole
Company profit Deluxe Corporation
Deluxe Corporation, historically known for its check printing, has transformed itself into a provider of technology solutions for small businesses, including marketing and payment processing services. This chart shows the financial results of this transformation, with profits driven by success in selling new digital services to its customers.
Profit of companies in the market segment - Other outsourcing
Deluxe Corporation provides a wide range of services for small businesses and financial institutions, from check printing to marketing and cloud solutions. The company is undergoing a digital transformation. This chart shows the overall profitability of the outsourcing sector. It reflects how small and medium-sized businesses leverage outsourced services to improve efficiency and growth.
Overall market profit
Deluxe Corporation, historically known for check printing, has transformed itself into a provider of a wide range of services for small businesses, including marketing and payment processing. When overall market profits grow, as in this graph, small businesses feel more confident and invest more actively in their development, which directly increases demand for Deluxe's services.
Future (predicted) profit of the company, segment and market as a whole
Future (projected) profit of the company Deluxe Corporation
Deluxe Corporation, historically known for its check printing, has transformed itself into a provider of technology solutions for small businesses, including marketing and cloud services. This chart shows analysts' expectations for future profits, reflecting their confidence in the success of this transformation and the company's ability to sell new services to its customer base.
Future (predicted) profit of companies in the market segment - Other outsourcing
Deluxe Corporation, historically known for its check printing, has transformed itself into a provider of technology solutions for small businesses, including marketing and payment processing services. Its success depends on the digitalization of small and medium-sized businesses. This chart, which displays forecasts for the outsourcing sector, helps assess how successful Deluxe's transformation is in the new market conditions.
Future (predicted) profit of the market as a whole
Deluxe Corporation provides technology and marketing services to small businesses and financial institutions. Demand for its services is directly related to the health of small businesses. This chart, reflecting general corporate expectations, is a good indicator of whether small businesses will invest in growth and marketing.
P/S of the company, segment and market as a whole
P/S - Deluxe Corporation
Deluxe Corporation, historically known for its check printing, has transformed itself into a provider of a wide range of services for small businesses, including marketing and payment processing. This chart reflects how successfully investors believe this transformation is progressing. An increase in this figure would indicate confidence in its new, more technologically advanced business model.
P/S market segment - Other outsourcing
Deluxe Corporation, historically known for its check printing, has transformed itself into a provider of technology solutions for small businesses, including marketing, web hosting, and payment processing services. Its revenue is diversified. This chart for the outsourcing sector helps assess how successfully investors believe Deluxe is pursuing its digital transformation.
P/S of the market as a whole
Deluxe Corporation, originally known as a checkbook maker, has transformed itself into a provider of a wide range of services for small businesses, including marketing, payment processing, and cloud solutions. This total revenue valuation chart helps understand how investors view the company's efforts to transition from a aging business to a modern technology service.
Future P/S of the company, segment and market as a whole
Future (projected) P/S of the company Deluxe Corporation
Deluxe Corporation, formerly known for its check printing business, has transformed itself into a provider of technology solutions for small businesses, including marketing, web hosting, and payment processing. This chart shows how investors estimate future revenue from its new digital services, reflecting confidence in the success of the transformation and demand from small businesses.
Future (projected) P/S of the market segment - Other outsourcing
Deluxe Corporation, historically known for check printing, has transformed itself into a diversified provider of technology and marketing services for small businesses and financial institutions. The company's valuation reflects investors' opinions on the success of this transformation and its ability to compete in areas such as payment processing, cloud solutions, and digital marketing.
Future (projected) P/S of the market as a whole
Deluxe Corporation provides a wide range of services for small businesses, from receipt printing to marketing. Demand for its services is a barometer of entrepreneurial health and activity. This chart shows general economic expectations, and Deluxe's orders reflect the mood of small businesses.
Sales of the company, segment and market as a whole
Company sales Deluxe Corporation
Deluxe Corporation provides technology and services to small businesses and financial institutions. This chart shows diversified revenue across check printing, marketing services, payment processing, and cloud solutions. Growth is driven by the company's shift from traditional products to digital services.
Sales of companies in the market segment - Other outsourcing
Deluxe Corporation (DLX) is a company historically known for checkbook printing, but has transformed itself into a provider of a wide range of services for small businesses, including marketing, payment processing, and website development. This figure reflects revenue from the outsourcing sector, where Deluxe helps small businesses compete and grow in the digital economy.
Overall market sales
Deluxe Corporation provides a wide range of services for small businesses, from check printing to marketing solutions and cloud services. Its success is directly dependent on the health of its small and medium-sized businesses. This overall economic activity chart is an indicator of the health of its client base. When small businesses are thriving, they invest more in marketing and development, leveraging Deluxe's services.
Future sales volume of the company, segment and market as a whole
Future (projected) sales of the company Deluxe Corporation
Deluxe Corporation provides a wide range of services for small businesses and financial institutions, including check printing, marketing services, and cloud solutions. Its future revenue depends on the successful transition from traditional to digital services. This chart reflects analyst revenue expectations, which assess the company's ability to adapt to changing customer needs.
Future (projected) sales of companies in the market segment - Other outsourcing
Deluxe Corporation provides technology solutions for small businesses and financial institutions, including payment processing, marketing, and cloud services. This chart segments projected revenue by these different areas, showing which of these areas analysts believe the company will be most successful in.
Future (projected) sales of the market as a whole
Deluxe Corporation, historically known for check printing, has transformed itself into a provider of a wide range of small business services, including marketing and payment processing. This chart, reflecting the health of small and medium-sized businesses, is a key indicator of demand for Deluxe's services, as their clients thrive in the economic climate.
Marginality of the company, segment and market as a whole
Company marginality Deluxe Corporation
Deluxe Corporation, historically known for check printing, has transformed itself into a provider of technology solutions for small businesses, including marketing and payment processing services. The company's profitability reflects this transition from a aging business to new services. The chart shows how successfully the company is managing this transformation to ensure future profitability.
Market segment marginality - Other outsourcing
Deluxe Corporation, originally known for check printing, has transformed itself into a provider of a wide range of services for small businesses, including marketing, web hosting, and payment processing. This chart shows the profitability of its diversified business. Success depends on the ability to compete effectively in each of these markets.
Market marginality as a whole
Deluxe Corporation provides business services, from receipt printing to marketing solutions. The company is in the process of transforming from traditional services to digital. This overall profitability chart reflects the financial health of its clients—small and medium-sized businesses. Their ability to invest in marketing and new technologies directly impacts Deluxe's revenue.
Employees in the company, segment and market as a whole
Number of employees in the company Deluxe Corporation
Deluxe Corporation provides a wide range of business services, from receipt printing to marketing and cloud solutions. Its headcount dynamics reflect its transformation from a traditional printing business to digital services. This chart shows how the team structure is changing as part of this strategic shift.
Share of the company's employees Deluxe Corporation within the market segment - Other outsourcing
Deluxe Corporation has evolved from a simple check printer to a multi-faceted provider of marketing and business services for small businesses. Its large staff reflects this diversification. This chart shows the human capital behind the company's wide range of services, supporting millions of small businesses in their growth and operations.
Number of employees in the market segment - Other outsourcing
Deluxe Corporation, known for its checkbooks, has transformed itself into a provider of technology solutions for small businesses. The employment dynamics in the outsourcing sector, reflected here, highlight a trend toward outsourcing non-core functions. For Deluxe, this means increased demand for its marketing, payment processing, and data management services from small businesses.
Number of employees in the market as a whole
Deluxe provides a wide range of services for small businesses, from receipt printing to digital marketing. Its success is a direct reflection of the health of the small business sector. Overall employment trends in this chart are largely dependent on the ability of these small businesses to hire and grow.
Market capitalization per employee (in thousands of dollars) of the company, segment, and market as a whole
Market capitalization per employee (in thousands of dollars) of the company Deluxe Corporation (DLX)
Deluxe Corporation, known for its check printing, has transformed itself into a provider of technology solutions for small businesses, including marketing and payment processing services. This chart reflects how the market is assessing this transformation. An increase in this indicator may indicate a successful transition to higher-margin technology services.
Market capitalization per employee (in thousands of dollars) in the market segment - Other outsourcing
Deluxe Corporation, historically known for its check printing business, is transforming itself into a company providing marketing and business services for small businesses. This chart illustrates how successful this transformation is and how the market values the cost per employee of its new, more technologically advanced services.
Market capitalization per employee (in thousands of dollars) for the overall market
Deluxe Corporation, historically known for check printing, has transformed itself into a provider of technology solutions for small businesses, including marketing and cloud services. This chart shows how the market is evaluating this transformation. It reflects the shift from a labor-intensive printing business to more scalable technology services.
Profit per employee (in thousands of dollars) for the company, segment, and market as a whole
Profit per employee (in thousands of dollars) of the company Deluxe Corporation (DLX)
Deluxe Corporation started out as a checkbook printer but has transformed itself into a provider of marketing and business services for small businesses (from logo design to payment processing). This chart shows how successful this transformation has been, and how the company is turning the work of its designers, marketers, and IT specialists into profit.
Profit per employee (in thousands of dollars) in the market segment - Other outsourcing
Deluxe Corporation (DLX) was historically known for its checkbook printing. Today, the company has transformed itself into a provider of marketing and payment solutions for small businesses. This figure reflects the complex transition from an old, profitable business to new, more competitive digital services.
Profit per employee (in thousands of dollars) for the market as a whole
Deluxe Corporation is a company historically known for its checkbook printing. Today, it has transformed into a provider of B2B services for small businesses, including marketing, payment processing, and cloud solutions. This chart is interesting because it reflects the employee profitability of a company transitioning from its "old," labor-intensive business (printing) to its "new," technology-driven one (payments, SaaS).
Sales to employees of the company, segment and market as a whole
Sales per company employee Deluxe Corporation (DLX)
Deluxe Corporation, formerly known for its check printing business, has transformed itself into a provider of technology solutions for small businesses, including marketing and payment processing. Revenue per employee reflects the success of this transformation. The chart shows how the company is shifting its focus from traditional products to higher-margin digital services.
Sales per employee in the market segment - Other outsourcing
Deluxe (DLX), historically known for check printing, has transformed itself into a provider of business services, including marketing, payment processing, and cloud solutions for small businesses. This chart shows the average revenue per employee in the segment. It helps assess how effectively DLX is generating revenue from its new digital services.
Sales per employee for the market as a whole
Deluxe Corporation (DLX) was historically known for checkbook printing, but has transformed itself into a provider of technology solutions for small businesses (marketing, payment processing, cloud services). This metric reflects this transformation. It shows how successfully the company has transitioned from labor-intensive printing to scalable digital services that should generate more revenue per employee.
Short shares by company, segment and market as a whole
Shares shorted by company Deluxe Corporation (DLX)
Deluxe (DLX) is a company historically known for its checkbook printing business, but is now trying to transform itself into a provider of business services (marketing, payments) for small businesses. This chart shows short interest. High values reflect investors' doubts about the success of this transformation: shorts are betting that the core checkbook business is dying faster than new areas are growing. (347)
Shares shorted by market segment - Other outsourcing
Deluxe, a company that historically printed checkbooks, has transformed itself into a B2B provider of payment solutions and marketing services for small businesses. This chart shows the overall sentiment in the sector, reflecting investor concerns about the health of small businesses.
Shares shorted by the overall market
Deluxe (DLX) is a transformative company. Historically, it printed checkbooks, but is now trying to become a provider of payment and marketing services for small businesses. This chart illustrates the skepticism surrounding this transformation. Investors are betting that the old "print" business is dying too quickly, and that the new digital business is not profitable enough and faces fierce competition from fintech startups.
RSI 14 indicator for a company, segment, and market as a whole
The company's RSI 14 indicator Deluxe Corporation (DLX)
Deluxe Corporation, a century-old company transforming from a check printer into a B2B provider of payment and marketing solutions for small businesses, is undergoing a transformation. This chart measures the confidence in this complex reversal. It shows when the stock is oversold due to the decline of its legacy business or overbought on hopes of growth in fintech.
RSI 14 Market Segment - Other outsourcing
Deluxe Corporation is a company historically known for printing checkbooks. Today, they've transformed into a B2B service provider for small businesses, offering marketing, payment processing, and cloud solutions. This chart shows the overall sentiment in the outsourcing sector. It helps assess how the market views the industry and how Deluxe stacks up against that backdrop.
RSI 14 for the overall market
Deluxe (DLX), once the "king of checkbooks," now offers SME services (marketing, payments). This chart is an indicator of SME health. During periods of euphoria, SMEs grow and invest in marketing. During times of panic and recession, SMEs suffer first, with many closing, which depletes DLX's customer base.
Analyst consensus forecast for the company's share price, the segment, and the market as a whole
Analyst consensus stock price forecast DLX (Deluxe Corporation)
Deluxe (DLX) is transforming from a paper check provider into a diversified B2B services company, including marketing and fintech. This chart shows the average 12-month forecast from analysts, reflecting their assessment of how well the growth of new segments will offset the decline in the traditional check business.
The difference between the consensus estimate and the actual stock price DLX (Deluxe Corporation)
Deluxe, historically known as a checkbook printer, is transforming into a B2B services provider, including payments and marketing for small businesses. This chart shows the analysts' forecast for the stock's upside and downside potential. It reflects their confidence in the success of this digital transformation and customer base growth.
Analyst consensus forecast for stock prices by market segment - Other outsourcing
Deluxe, a historical leader in bank check printing, is transforming into a B2B company, offering marketing and payment solutions for small businesses. This chart shows analysts' overall expectations for the entire outsourcing sector. It reflects whether experts believe the transition from paper to digital will be successful.
Analysts' consensus forecast for the overall market share price
Deluxe Corporation is a company that has evolved from a checkbook printer to a B2B service provider. Today, they provide payment solutions, hosting, and marketing for small businesses. This chart shows the overall market sentiment. For Deluxe, whose clients are small businesses, these expectations (growth or recession) are a direct indicator of the health of their customer base. (344)
AKIMA index of the company, segment and market as a whole
AKiMA Company Index Deluxe Corporation
Deluxe (DLX) is a company undergoing a century-long transformation. Historically, they were a checkbook printing monopoly. Now they're a diversified B2B service offering everything from marketing services to payment processing. This chart is an indicator of their turnaround. It weighs their slowly dying but profitable check business against their attempts to grow a new, digital B2B segment.
AKIMA Market Segment Index - Other outsourcing
Deluxe (DLX) is a company undergoing a profound transformation. Historically the number one leader in paper check printing (for banks), the company (through M&A) is attempting to reinvent itself as a B2B fintech (payments) and marketing service. This composite metric evaluates companies. The graph shows the sector average. This benchmark: how does this challenging transformation (DLX) differentiate it from the average competitor?
The AKIM Index for the overall market
Deluxe is a company that has transformed itself from a check printer into a provider of payment solutions and data for small businesses. This chart, which reflects the market average, provides a macro backdrop. It helps assess how DLX, a barometer of small business activity and transaction services, compares to the overall macroeconomic situation.