GURU.Markets stock price, segment price, and overall market index valuation
The company's share price Similarweb Ltd.
Similarweb is a platform for web traffic analysis and digital analytics. Its stock price reflects businesses' need to understand the competitive landscape online. This chart tells the story of the growth of a SaaS company that provides data that helps others make marketing decisions.
Share prices of companies in the market segment - Data
Similarweb (SMWB) provides a digital data analytics platform that allows companies to study web traffic and user behavior on competitors' websites and apps. We classify it under the "Data Analytics" category. The chart below shows the dynamics of this rapidly growing digital analytics sector.
Broad Market Index - GURU.Markets
Similarweb is an Israeli technology company that provides a platform for web traffic analysis and digital analytics, enabling companies to study their competitors. As part of the GURU.Markets index, it represents the data sector. The chart below represents the US market. See how Similarweb's stock compares to the US market.
Change in the price of a company, segment, and market as a whole per day
SMWB - Daily change in the company's share price Similarweb Ltd.
The daily price change of Similarweb, a web traffic analysis platform, reflects the state of the digital economy. Change_co measures volatility related to competition and demand for marketing data. This metric is important for analyzing companies operating in the business analytics niche on System.GURU.Markets.
Daily change in the price of a set of shares in a market segment - Data
Similarweb Ltd. is a leading platform for web traffic analysis. This chart demonstrates the high volatility of the tech sector. Comparing it to SMWB dynamics helps us understand how much its growth depends on corporate spending on marketing and competition.
Daily change in the price of a broad market stock, index - GURU.Markets
Similarweb is a leading platform for web traffic analysis and digital analytics. Its data serves as a barometer for the health of the internet economy. The chart below shows the overall volatility of the tech sector, allowing us to assess how sensitive Similarweb is to these cycles.
Dynamics of market capitalization of the company, segment and the market as a whole over 12 months
Annual dynamics of the company's market capitalization Similarweb Ltd.
Similarweb is an Israeli company and a leader in web traffic analysis. Its year-over-year performance reflects the growing need for companies to understand their competitive landscape online. The chart below shows the history of this important analytical tool.
Annual dynamics of market capitalization of the market segment - Data
Similarweb Ltd. is a leading digital activity analytics platform that allows companies to study traffic on competitors' websites and apps. This chart shows how its dominant position in this niche, subscription model, and data competition are driving its superior growth.
Annual dynamics of market capitalization of broad market stocks, index - GURU.Markets
Similarweb, with its web traffic analysis platform, is a barometer for the digital economy. Its revenue depends on businesses' willingness to invest in marketing data. The company's stock price is cyclical and closely tied to the health of the advertising market, reflecting its ups and downs.
Dynamics of market capitalization of the company, segment and the market as a whole for the month
Monthly dynamics of the company's market capitalization Similarweb Ltd.
The dynamics of Similarweb, a web traffic analysis platform, reflect the state of the digital economy. Monthly fluctuations on the chart depend on the growing number of corporate clients using its data for competitive intelligence, making it sensitive to companies' IT budgets.
Monthly dynamics of market capitalization of the market segment - Data
Similarweb provides a platform for web traffic analysis and market intelligence, allowing companies to study the online behavior of competitors and audiences. Demand for its data is growing alongside the digitalization of the economy. The chart below highlights general trends in the data processing and analysis sector.
Monthly dynamics of market capitalization of broad market stocks, index - GURU.Markets
Similarweb Ltd. provides digital market data and analytics. Demand for its services is growing, driven by the importance of an online presence for any business. As a SaaS company, its shares are sensitive to corporate spending and overall sentiment in the tech sector, which drives their price movement.
Dynamics of market capitalization of the company, segment and the market as a whole for the week
Weekly dynamics of the company's market capitalization Similarweb Ltd.
Short-term fluctuations in Similarweb, a web traffic analysis platform, reflect the state of the digital economy. Corporate spending on marketing research, as well as competition from other analytics tools, impact its subscriber base growth and price.
Weekly dynamics of market capitalization of the market segment - Data
Similarweb and the entire data analytics sector are responding to overall corporate spending on marketing and IT. The trend toward data-driven solutions is a tailwind for everyone. The chart will show how the company competes with other analytics platforms in this overall field.
Weekly dynamics of market capitalization of stocks of the broad market, index - GURU.Markets
Similarweb shares, as a technology company, are sensitive to overall market sentiment. As a risky asset, they rise sharply when risk appetite is high and fall when it is low. The chart will show this elevated beta relative to the market.
Market capitalization of the company, segment and market as a whole
SMWB - Market capitalization of the company Similarweb Ltd.
Similarweb's market capitalization is the financial valuation of a company that provides digital analytics and web traffic data. The chart reflects the value of its platform for marketers, analysts, and investors who want to understand the online world. Its dynamics tell a story about how investors assess its ability to compete and monetize its unique data.
SMWB - Share of the company's market capitalization Similarweb Ltd. within the market segment - Data
Similarweb is a leading platform for web traffic analysis and digital analytics, enabling companies to understand the online behavior of competitors and the market. Its data market share reflects its dominance in this niche. The chart shows how in-demand its tools are for strategic decision-making in the digital world.
Market capitalization of the market segment - Data
Similarweb is a leading digital activity analysis platform that allows companies to see competitor traffic and strategy. The chart below shows the overall market capitalization of the data sector. Its growth reflects the fact that in the digital world, competitive intelligence is key to success. Similarweb provides this "digital espionage."
Market capitalization of all companies included in a broad market index - GURU.Markets
Web traffic analysis, visible on a graph, is a vital tool for businesses. Similarweb provides data and analytics on website and mobile app traffic. Its market cap is based on its ability to provide accurate data that helps companies understand the competitive landscape.
Book value capitalization of the company, segment and market as a whole
SMWB - Book value capitalization of the company Similarweb Ltd.
The Similarweb chart is the tangible basis for measuring the digital world. Growth in book value reflects investments in the global network of servers and data centers that collect and analyze internet traffic. This is the physical infrastructure for generating digital analytics.
SMWB - Share of the company's book capitalization Similarweb Ltd. within the market segment - Data
Similarweb, a web traffic analysis platform, has a minimal physical footprint. Its share of the sector's assets consists of offices and data centers. The chart shows that its global business of collecting and analyzing digital data is built on algorithms, not physical infrastructure.
Market segment balance sheet capitalization - Data
Similarweb is a web traffic analysis platform. Compared to the capital-intensive IT sector, it's asset-light. The industry's asset chart reflects the value of data centers. Similarweb doesn't own the hardware. Its assets are unique data and algorithms.
Book value of all companies included in the broad market index - GURU.Markets
Similarweb Ltd. is an Israeli company providing data and analytics about the digital world. Its value lies in its technology platform, which collects and analyzes vast amounts of website and mobile app traffic data.
The ratio of market capitalization to book capitalization of a company, segment, and the market as a whole
Market capitalization to book capitalization ratio - Similarweb Ltd.
Similarweb is a data analytics company. Its high valuation reflects its technology platform, which provides unique insights into the digital world, and its shift to serving large corporate clients.
Market to book capitalization ratio in a market segment - Data
Similarweb is a company that provides analytics on web traffic and website and app performance. Its main assets are data and algorithms. The graph shows how highly the market values its unique platform and its role in the digital economy compared to tangible assets.
Market to book capitalization ratio for the market as a whole
Similarweb provides a web traffic analysis and digital analytics platform that helps companies understand their online audiences and competitors. Compared to average market valuations, as shown in this chart, its premium reflects the value of its data and its transition to a subscription model for enterprise clients.
Debts of the company, segment and market as a whole
SMWB - Company debts Similarweb Ltd.
Similarweb provides a platform for web traffic analysis and market intelligence. For a data SaaS company, the primary investments are focused on collecting and processing massive amounts of data, as well as sales and marketing. This chart illustrates how the company uses capital to maintain and expand its technology infrastructure and global presence.
Market segment debts - Data
Similarweb is a web analytics company. Its platform allows clients to analyze website and app traffic. In the competitive SaaS industry, companies often invest in sales and marketing to attract customers. This chart shows how Similarweb finances its growth.
Market debt in general
Debt to book value of the company, segment and market as a whole
The company's debt to book capitalization ratio Similarweb Ltd.
Similarweb provides web analytics services. This chart shows the financial structure of a SaaS company. A low debt load often indicates a healthy business model, where growth is funded by subscription revenue. This gives the company the freedom to invest in product and marketing without worrying about creditor obligations.
Market segment debt to market segment book capitalization - Data
Similarweb provides a platform for web traffic analysis and market insights, helping companies understand their audience and competitors. The digital analytics market is highly competitive. This chart shows the overall debt burden in the sector. It allows you to assess how Similarweb uses capital to develop its technology and expand globally.
Debt to book value of all companies in the market
Similarweb Ltd. is a web analytics company. Its product helps businesses analyze website and app traffic and performance. It's a SaaS business. This chart, by showing the debt of the traditional economy, highlights how Similarweb's subscription-based financial model allows it to grow by reinvesting revenue rather than taking on debt.
P/E of the company, segment and market as a whole
P/E - Similarweb Ltd.
This chart shows the valuation of Similarweb, a web traffic analytics platform. A company's P/E (when profitable) reflects how highly investors value digital data. This is a bet that companies will increasingly pay for analytics to understand their competitors and make sound business decisions.
P/E of the market segment - Data
Similarweb is a digital analytics platform that provides website and mobile app traffic data. Companies use it for competitor analysis and market research. This chart shows the average rating for the data sector, helping to understand how the market values Similarweb's unique data and analytics tools.
P/E of the market as a whole
Similarweb is a web traffic analysis and market intelligence platform. It helps companies understand their audiences and competitors. Its growth is fueled by the growing importance of digital presence. This general sentiment graph influences its clients' marketing budgets, but Similarweb is more concerned with proving the value of its data in the competitive battle for online attention.
Future P/E of the company, segment and market as a whole
Future (projected) P/E of the company Similarweb Ltd.
Similarweb is a web analytics company that enables clients to obtain traffic and performance data for competitors' websites and mobile apps. This chart reflects market expectations for the future growth of the digital marketing industry and the demand for analytical tools that help companies make decisions.
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Future (projected) P/E of the market segment - Data
Similarweb is a data analytics company that provides insights on web traffic, mobile app performance, and digital trends. This chart shows general expectations for the information services sector. SMWB's position relative to the average reflects the market's opinion on the value of their data for marketers and analysts in the growing digital economy.
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Future (projected) P/E of the market as a whole
Similarweb Ltd. provides web analytics services, allowing companies to analyze traffic on competitors' websites. Demand for such data is growing alongside the importance of digital marketing. This business confidence chart shows how willing companies are to invest in analytics and optimizing their online presence.
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Profit of the company, segment and market as a whole
Company profit Similarweb Ltd.
Similarweb Ltd. provides a platform for web traffic analysis and market insights. Its financial results, visible in the graph, are based on a subscription model (SaaS), where clients pay for access to traffic and user behavior data on websites and apps. Growing the number of subscribers is key to profitability.
Profit of companies in the market segment - Data
Similarweb provides a platform for digital activity analysis, allowing companies to study competitors' website and mobile app traffic. Demand for its services is growing as online presence becomes more important. This chart shows the overall profitability of the data sector, demonstrating how much companies are willing to pay for analytical information to make strategic decisions in the digital world.
Overall market profit
Similarweb provides a platform for web traffic analysis and market insights. Its clients use this data to make strategic decisions. During periods of economic growth, as reflected in this graph, market competition intensifies, and companies are willing to pay more for deep insight into the competitive landscape, which directly drives Similarweb's sales.
Future (predicted) profit of the company, segment and market as a whole
Future (projected) profit of the company Similarweb Ltd.
Similarweb Ltd. provides a digital data analytics platform, enabling companies to study competitors' traffic and marketing strategies. Growth is driven by demand for market intelligence. This chart shows analysts' future revenue expectations, reflecting their belief in the value of data for business and Similarweb's ability to monetize its platform.
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Future (predicted) profit of companies in the market segment - Data
Similarweb is a company that provides data and analytics about the digital world, allowing businesses to analyze competitors' website and mobile app traffic. Demand for its services is growing as the importance of online presence increases. This chart shows forecasts for the data and analytics sector, helping to assess how Similarweb helps companies navigate the digital landscape.
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Future (predicted) profit of the market as a whole
Similarweb provides a platform for web traffic analysis and market analytics. Demand for its services depends on companies' marketing and competitive intelligence budgets. During periods of economic growth, as reflected in this graph, companies invest more actively in data analysis to capture market share, which drives Similarweb's growth.
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P/S of the company, segment and market as a whole
P/S - Similarweb Ltd.
Similarweb provides a platform for web traffic analysis and market insights. This chart shows how investors assess the value of its data for business. The high multiple reflects the belief that in the digital world, competitive and user behavior data is a critical asset for decision-making.
P/S market segment - Data
Similarweb Ltd. provides a digital activity analytics platform that allows companies to analyze competitors' website and mobile app traffic. Revenue comes from subscriptions to its service. This chart for the data and analytics sector helps assess how investors value Similarweb's data and its role in competitive intelligence in the digital world.
P/S of the market as a whole
Similarweb provides a digital data analytics platform that allows companies to analyze competitors' website and mobile app traffic. This total market revenue valuation chart helps understand how investors value this SaaS company, which provides critical data for marketing and strategic decision-making in the digital economy.
Future P/S of the company, segment and market as a whole
Future (projected) P/S of the company Similarweb Ltd.
Similarweb is a web traffic analysis and digital analytics platform that helps businesses understand the online behavior of competitors and consumers. This chart shows how investors estimate future subscription revenue for its SaaS platform. It reflects the growing demand for analytics for marketing and strategic decision-making.
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Future (projected) P/S of the market segment - Data
Similarweb provides a digital analytics platform that enables companies to analyze traffic on competitors' websites and mobile apps. The company's valuation reflects investors' belief in the growing importance of digital analytics for business and its ability to compete in the marketing data and analytics market.
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Future (projected) P/S of the market as a whole
Similarweb Ltd. provides a platform for web traffic analysis and digital analytics. Demand for its services is growing alongside the importance of data for business decision-making. This chart reflects revenue growth expectations, and Similarweb provides tools to measure this growth in the digital world.
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Sales of the company, segment and market as a whole
Company sales Similarweb Ltd.
Similarweb is a web analytics and marketing intelligence company. This chart shows revenue generated through a subscription model (SaaS). Companies pay for access to competitors' website and mobile app traffic data, which helps them develop digital strategies.
Sales of companies in the market segment - Data
Similarweb (SMWB) is a digital analytics platform that provides website and mobile app traffic data. Companies use it for competitor analysis, market research, and online strategy optimization. This chart shows revenue in the data processing sector, where Similarweb is an essential tool for decision-making in the digital world.
Overall market sales
Similarweb is a company that provides data and analytics about the digital world, allowing businesses to analyze website and app traffic. Demand for its services is growing alongside the importance of digital presence. This graph of overall business activity correlates with companies' spending on marketing and analytics. During periods of growth, businesses invest more actively in understanding their online audience.
Future sales volume of the company, segment and market as a whole
Future (projected) sales of the company Similarweb Ltd.
Similarweb provides a digital analytics platform that allows companies to study competitors' website and mobile app traffic. Its revenue is derived from subscriptions to its service. This chart shows analyst revenue expectations, an indicator of the growing importance of data analysis and competitive intelligence for business decision-making in the digital world.
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Future (projected) sales of companies in the market segment - Data
Similarweb provides a digital data analytics platform that allows companies to analyze website and mobile app traffic. This forecast chart details the expected revenue from subscriptions to their SaaS platform. This shows how analysts estimate the demand for competitive intelligence tools in the digital world.
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Future (projected) sales of the market as a whole
Similarweb provides a platform for digital analytics, allowing companies to study their competitors' traffic and strategies. Demand for their services is growing alongside the importance of digital presence. This graph, reflecting overall business activity, influences the marketing and strategic budgets of Similarweb's clients.
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Marginality of the company, segment and market as a whole
Company marginality Similarweb Ltd.
Similarweb Ltd. provides a digital data analytics platform, enabling companies to study their competitors' traffic and strategies. The company's profitability is based on a subscription model (SaaS) and depends on demand for market analytics. The chart below shows how Similarweb transforms online behavior data into a valuable product and strives for sustainable profitability.
Market segment marginality - Data
Similarweb is a company that provides a web traffic analysis and market intelligence platform that helps businesses understand their audience and competitors. This graph shows the profitability of its SaaS business. Success depends on the accuracy of the data, the value of analytics for clients, and the ability to compete in the digital analytics market.
Market marginality as a whole
Similarweb Ltd. provides a platform for web traffic analysis and market insights. Its clients use this data to make business decisions. This overall profitability chart reflects the health of its client base. Companies with high margins are willing to invest more in competitive intelligence and analytics to strengthen their position.
Employees in the company, segment and market as a whole
Number of employees in the company Similarweb Ltd.
Similarweb is a company that provides analytics on web traffic and website and app performance. Its team consists of data analysts, engineers, and sales specialists. The growth in this chart reflects the expansion of its client base and investments in collecting and processing even more data.
Share of the company's employees Similarweb Ltd. within the market segment - Data
Similarweb provides a digital traffic analysis platform, enabling companies to study the online behavior of competitors and consumers. Its product is based on complex algorithms and big data. This graph shows the human capital—a team of engineers, data analysts, and sales specialists—behind this powerful analytics platform.
Number of employees in the market segment - Data
Similarweb Ltd. provides a platform for web traffic analysis and market intelligence. This chart, reflecting employment in the data sector, demonstrates the importance of information in modern business. For Similarweb, the growing number of analysts and marketers within companies means a growing potential market for their tools that support data-driven decision-making.
Number of employees in the market as a whole
Similarweb is a digital intelligence company providing web analytics services. Its clients are companies seeking to understand online trends and competition. The company's growth is fueled by the growing importance of data in business strategy, a key feature of the modern economy, as reflected in these employment data.
Market capitalization per employee (in thousands of dollars) of the company, segment, and market as a whole
Market capitalization per employee (in thousands of dollars) of the company Similarweb Ltd. (SMWB)
Similarweb is a company that provides a platform for web traffic analysis and market analytics. Its business is based on collecting and processing big data. This metric reflects how much the market values its technology platform and unique data. A high score indicates the scalability of its SaaS model, where a small team serves thousands of clients.
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Market capitalization per employee (in thousands of dollars) in the market segment - Data
Similarweb provides web analytics services, allowing companies to analyze traffic on competitors' websites. It's a SaaS business powered by big data. Its high capitalization per employee reflects the value of its data and technology platform, which is easily scalable to serve clients worldwide.
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Market capitalization per employee (in thousands of dollars) for the overall market
Similarweb is a company providing web analytics and traffic data analysis for websites and mobile apps. This chart shows how the market values big data businesses. The value lies in its unique data collection technology and platform, which allows clients to analyze their competitive landscape.
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Profit per employee (in thousands of dollars) for the company, segment, and market as a whole
Profit per employee (in thousands of dollars) of the company Similarweb Ltd. (SMWB)
Similarweb is a SaaS platform that provides web analytics and traffic data. This chart demonstrates the scalability of their business model. The high return per employee indicates that their platform (which collects and analyzes massive amounts of data) generates stable subscription revenue without requiring a proportional increase in staff.
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Profit per employee (in thousands of dollars) in the market segment - Data
Similarweb (SMWB) is a company that provides data and analytics on web traffic and digital behavior. It's a SaaS business. Their asset is their data and platform. This metric reflects how successfully their sales and marketing teams can sell subscriptions to this data, outpacing the growth of their analyst and engineering staff.
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Profit per employee (in thousands of dollars) for the market as a whole
Similarweb is an Israeli IT company that provides a platform for web traffic analysis and digital analytics. It's a competitor to Alexa and is a SaaS business. This chart shows how IT companies that sell subscription-based data and analytics achieve high staff efficiency. Once established, the platform serves multiple clients.
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Sales to employees of the company, segment and market as a whole
Sales per company employee Similarweb Ltd. (SMWB)
Similarweb provides a digital data analytics platform, allowing companies to study traffic and competitor strategies. In a SaaS business, revenue per employee is a key metric for scalability. This chart shows how successfully the company is selling subscriptions to its valuable data to marketers and analysts worldwide.
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Sales per employee in the market segment - Data
Similarweb (SMWB) provides a platform for web traffic analysis and digital analytics, allowing companies to study competitors and the market. This chart shows the average revenue per employee in the segment. It helps evaluate how effectively Similarweb monetizes its data (through subscriptions) through its sales and analytics teams.
Sales per employee for the market as a whole
Similarweb (SMWB) provides web analytics services, allowing companies to analyze competitors' traffic and marketing strategies. It's a SaaS company whose product is data. This metric demonstrates how effectively Similarweb monetizes its vast data sets by selling subscriptions to enterprise clients based on its staff of data analysts, engineers, and salespeople.
Short shares by company, segment and market as a whole
Shares shorted by company Similarweb Ltd. (SMWB)
Similarweb (SMWB) is a company that provides web traffic data and analytics, helping businesses analyze competitors. This chart shows a bearish sentiment. The increase in short positions may reflect investor doubts about the accuracy of Similarweb's data, concerns about slowing marketing spending, or competition from other analytics tools. (340)
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Shares shorted by market segment - Data
Similarweb is a digital analytics platform. It measures and analyzes web traffic (websites and apps), helping companies monitor competitors. This chart shows the overall sentiment in the sector, reflecting investor concerns that companies will cut back on marketing data.
Shares shorted by the overall market
Similarweb (SMWB) provides web analytics services, allowing companies to analyze their competitors' traffic and strategies. It's a SaaS marketing data business. This chart highlights concerns about the value of their data. "Bearers" may believe Similarweb's data isn't accurate enough or that companies are cutting back on such "nice-to-have" analytics tools amid the cost pressures.
RSI 14 indicator for a company, segment, and market as a whole
The company's RSI 14 indicator Similarweb Ltd. (SMWB)
Similarweb provides web traffic data and analytics. The business is subscription-based and relies on marketing budgets. This chart for SMWB above 70 may reflect strong subscriber growth. Oversold levels (<30) are often associated with concerns about slowing growth, competition, or reduced marketing spend.
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RSI 14 Market Segment - Data
Similarweb (SMWB) is a "digital spy." Their SaaS platform analyzes web traffic, showing companies where their visitors (and those of their competitors) are coming from. The RSI_14_Seg for "Data" shows whether the entire analytics sector is overheated. This helps us understand whether SMWB's growth is due to their technology platform or the general hype surrounding "big data."
RSI 14 for the overall market
Similarweb, a web traffic data provider, sees the state of marketing budgets in this graph. During periods of market euphoria, companies aggressively compete for market share, buying up SMWB data for competitor analysis. During times of panic and recession, marketing and analytics budgets are among the first to be cut.
Analyst consensus forecast for the company's share price, the segment, and the market as a whole
Analyst consensus stock price forecast SMWB (Similarweb Ltd.)
Similarweb (SMWB) provides web analytics services, allowing companies to analyze competitor traffic. This chart shows the average target price. It reflects analysts' opinions on the growth of the digital analytics market and Similarweb's ability to compete for enterprise clients.
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The difference between the consensus estimate and the actual stock price SMWB (Similarweb Ltd.)
Similarweb is a leading web analytics platform that provides traffic and user behavior data on competitors' websites and apps. This chart measures the gap between the current price and the consensus target price. It demonstrates whether experts believe their data is valuable for marketers and investors in the digital age.
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Analyst consensus forecast for stock prices by market segment - Data
Similarweb is "Nielsen for the internet." The company provides a SaaS platform for analyzing website and app traffic, helping businesses monitor competitors. This chart shows the general expectations of analysts across the data sector. It reflects whether experts believe in the value of traffic analytics in the era of AI and a "cookie-less" world.
Analysts' consensus forecast for the overall market share price
Similarweb is an Israeli web analytics company. They measure and analyze website and app traffic, allowing companies to monitor competitors. This chart shows overall market sentiment. Similarweb is interested in how these expectations (advertising market, IT budgets) influence companies' willingness to pay for their data. (343)
AKIMA index of the company, segment and market as a whole
AKiMA Company Index Similarweb Ltd.
Similarweb (SMWB) is an Israeli digital intelligence company. Their SaaS platform allows companies to spy on competitors by analyzing their web traffic, marketing channels, and audience engagement. This chart is an indicator of the data economy. It measures their ability to sell this valuable (but not always accurate) data to corporate clients on a subscription basis.
AKIMA Market Segment Index - Data
Similarweb (SMWB) is a SaaS platform for competitor analysis (similar to Semrush); the Israeli company provides marketers with data (traffic, keywords) on any website or app worldwide. This aggregate metric evaluates companies. The graph shows the average value for the software segment. This is a benchmark: how does this SaaS model (data) differentiate SMWB from the average competitor?
The AKIM Index for the overall market
Similarweb is a web analytics platform that provides data on traffic and online user behavior for businesses. This chart, reflecting the market average, is the backdrop. It helps assess how SMWB, a competitive intelligence tool, compares to the overall macroeconomic picture and marketing budgets.
